WHERE THE LIGHT FALLS, HELP FOLLOWS

COVID-19 widened Switzerland’s wealth gap. A nightly light installation at Zürich’s Heimplatz scans the square with moving, colored dots; wherever they pass, staged yet authentic set pieces reveal challenges faced by those hit hardest. Three TV spots extend these human stories nationwide.

Every poster, film, and digital ad points to a landing page with HEKS project details, personal testimonies, and two clear ways to help: donate or sign the petition. The idea is simple – make the invisible visible, then actionable. A calm, respectful tone keeps focus on people; the light signals where support is needed most.

Agency: Wunderman Thompson Switzerland

Production: Shining