MANY LIVES, ONE MORTGAGE THAT FITS
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12
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/ About the project
Buying a home in Switzerland is a milestone – emotional, too. This awareness campaign centers that feeling, capturing small moments of surprise, calm, lightness, and childlike joy in and around everyday homes. The message: whether apartment or house, first purchase or renewal/refinance, PostFinance offers a mortgage that fits your needs and life. Headlines and visuals meet people where they are, with a warm, reassuring tone. The goal is brand preference and confidence: financing should match individual situations and leave a long-term good feeling. Rollout spans OOH, digital, and social, with stories built to travel – so a mortgage feels like home.
Agency: Wunderman Thompson Switzerland
Production: Rosas & Co
/ Client
PostFinance
/ Year
2025
