EVOKING SUSTAINABLE EMOTIONS
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3
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/ About the project
AMAG reframes its brand around future-ready energy and mobility. The film tells a solar story: a young woman’s choices inspire her parents; when she returns, PV panels on their roof say the rest. Rollout spans print, POS, social, sponsored content, and display, driving to a solutions hub and a 2030 goal to power every AMAG-sold EV with clean solar via PV on highways and buildings, plus home and on-the-go charging. Participation is built in: an open ideas competition judged by experts; AMAG helps realize winners and documents the journey, shifting perception from intent to visible change.
Agency: Wunderman Thompson Switzerland
Production: Rosas & Co
/ Client
AMAG
/ Year
2025
