MORTGAGES FOR ALL UPS AND DOWNS

Buying a home in Switzerland is a maze of steps, know-how, patience, and nerves. Emotions rise and fall – like interest rates. This campaign tackles the earliest, hardest moves with headline-led, context-smart placements that meet people in daily life: trendsetters in the suburbs, commuters at the pump, families at the pool, even home-hunters on Tinder.

The tone is human and lightly humorous, making the process feel less daunting and more doable. The goal: boost PostFinance’s perceived competence in property and spark conversations with first-time buyers. Rollout spans OOH and digital with media-friendly headlines that travel.

Agency: Wunderman Thompson Switzerland

ADC – Shortlist

SDV – 3x Bronze