QUIRKY MOMENTS. SIMPLE PAYMENTS.

To announce an update to one of Switzerland’s most-owned payment cards, we riff on last year’s “Das ist doch ganz normal.” This time we ask, “Ist das normal?” Smile-worthy, unusual scenes invite the question, then land a simple truth: with the new PostFinance Card, paying everywhere is normal. We don’t judge what’s normal in life; we make normal payments possible in more places.

Bold, minimal execution: media-friendly headlines, clean visuals, and an endline that turns a question into reassurance. Rollout spans digital, OOH, and DOOH to build awareness of expanded acceptance and nudge trial.

Agency: Wunderman Thompson Switzerland

Production: Shining