CAR ADVERTISING WITHOUT A CAR
(
10
)
/ About the project
This BFE digital campaign helps car buyers decide – without brand bias. To signal neutrality, visuals avoid real vehicles and logos, focusing on people and their mobility needs: commuters, families, city drivers, rural routines. Messaging explains EV advantages clearly and calmly, showing how e-mobility fits everyday life with minimal habit change. The tone is practical and human – guidance over hype – so audiences can weigh options confidently. Across digital placements, the work positions BFE as a trusted source and encourages exploration of EVs as a natural next step – a people-first view that supports real choices and smoother adoption.
Agency: Wunderman Thompson Switzerland
Production: VisualEyes
/ Client
Bundesamt für Energie
/ Year
2025
