FROM MINIMALIST TO MASTERMIND
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/ About the project
PostFinance’s mortgage campaign centers on emotional, everyday stories that build top-of-mind awareness. Visually simple, charming vignettes show diverse people making their home-ownership dreams possible – from freedom-loving minimalists to optimizers refreshing existing homes to motivated planners eager for their own place.
The communication highlights personal, solution-oriented advice and attractive interest rates, making the right mortgage clear for a wide range of needs. These stories stay close to real life yet carry a distinctive touch that sticks with people.
Agency: Wunderman Thompson Switzerland
Production: Rosas & Co
ADC – Shortlist
SDV – 3x Bronze
/ Client
PostFinance
/ Year
2025
