SIMPLE ICONS, URGENT NEEDS

HEKS’s fundraising highlights people on the margins whose situations worsened during COVID-19. We repurposed Switzerland’s BAG health icons – the familiar set for distancing, masks, and handwashing – to tell a clear, urgent story of solidarity.

By reframing the symbols, the visuals make the impact on vulnerable groups immediate and memorable, turning public health rules into a call to act. The creative is minimal, with strong lines and short copy that invites empathy. Every ad drives to a landing page with project details and a simple way to donate, converting everyday attention into funding.

Agency: Wunderman Thompson Switzerland

Production: Rosas & Co

ADC – 2 x Sliver, Bronze, Shortlist

EFFIE – Gold

SDV – Branche Preis