THE ALPS IN A DROP
(
7
)
/ About the project
Valser’s varieties are defined by mineralization earned on a long journey through the Swiss Alps. The brief: show origin in seconds. We projected Vals footage onto a mirror-smooth water surface and introduced controlled droplets; ripples carry and bend the landscape, turning reflection into motion. In studio, macro cameras and practical lighting captured living textures, paired with authentic Vals soundscapes – no heavy narration, just place made visible in the product.
Short cuts read instantly and scale to social, digital signage, and retail. Each variant gets its own cadence and texture, cueing mineralization within one clean visual language.
Agency: Wunderman Thompson Switzerland
Production: Shining
/ Client
Valser
/ Year
2025
