A CAMPAIGN MADE WITH PEOPLE

HEKS’s social inclusion campaign asks what makes you feel you belong. True to “with people, not about people,” every line in TV, posters, and digital comes from participants across German- and French-speaking Switzerland. Voices were gathered in workshops; anyone who wished joined the shoot, making them co-authors.

The goal is everyday inclusion: small, human actions that build a larger “us,” with clear cues anyone can adopt. A cross-media rollout keeps the message visible and relatable, and co-creation ensures authenticity and trust – inviting everyone in Switzerland to take part. Because society is stronger when we speak with each other.

Agency: Wunderman Thompson Switzerland

Production: Shining

SDV – Shortlist