VOLUME UP. PRICE DOWN.
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5
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/ About the project
How do you turn tournament energy into dealership visits? Volkswagen’s “Cheer up your reward” links fandom to savings at UEFA Women’s Euro 2025: sit in a Volkswagen, cheer, and a decibel meter sets your discount – the louder the cheer, the bigger the reward. It fuses the stadium roar with the rush behind the wheel. A launch film with Iman Beney, Luana Bühler, and Ramona Bachmann leads, supported by social, a Bern fan zone booth, and an employee challenge. The campaign moves fans from screens to showrooms, turning passion into personalized offers.
Agency: INGO Zurich
Production: Marty—Trezzini
/ Client
Volkswagen
/ Year
2025
