AN ODE TO THE CURVE

How can an ad make you feel motorcycling’s rush before the engine starts? For Suzuki Motorrad, tram and bus stops and auto magazines became a mental test ride. Large mountain-pass visuals pair with long copy set at the same lean angle as each curve. To read it, you instinctively tilt your head, mirroring the rider. That small act turns static media participatory: you don’t just see a road – you take the turn. At the stop, anticipation meets time; in print, the idea rewards detail.

The concept cues agility and freedom; by the dealership, the first meters happened in their minds.

Agency: INGO Zürich

Production: Circo Visual & VisualEyes

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